Consumer Psychology · Marketing Research
Marketing & consumer psychology researcher.
Surveys, experiments, and analysis behind studies on how people actually decide.
B.S. Psychology, Western Washington University—marketing research track, continuing into graduate research in consumer behavior.
Selected Work
Four primary-research projects
70+
survey respondents across two parallel Qualtrics instruments
Celebrity-Owned vs. Celebrity-Endorsed Brands
A survey experiment testing whether founder-ownership framing shifts how consumers perceive an Instagram brand.
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4
research phases, led as team lead
Consumer Behavior Research Report
A four-phase team project synthesizing primary and secondary research into brand-level marketing-mix recommendations.
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5
competitors profiled, NAICS-coded, across five data sources
MKTG 381 Industry & Competitive Analysis
Industry sizing, competitor financials, and a fielded Qualtrics survey analyzed in SPSS.
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30
participants — significant stress effect (p = .049)
Breathing as a Barrier to Inhibitory Control
A controlled experiment at UBC showing acute physiological stress impairs cognitive control.
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EDUCATION
Western Washington University
B.S. Psychology, marketing research track
Expected Summer 2027
Bellevue College
Associate in Arts and Sciences - High Honors
Spring 2026
University of British Columbia
Attended 2025-2026
RESEARCH TOOLKIT
Research methods
Survey & Questionnaire Design, Codebook Design, Research Objective (RO) Development, Screener Design, Experimental Design
Secondary research
IBIS World, Business Source Complete, Mergent Online, Simmons Insights, ESRI/Census
Software
Qualtrics, SPSS
Writing & Leadership
APA Writing, Project Leadership
About
I came to marketing through psychology—specifically, how people and organizations actually make judgments and decisions, not just what they report about them afterward. I've tested that across consumer behavior and brand perception during my B.S. in Psychology at Western Washington University, using surveys and controlled experiments. This site collects that research.